Mass Participation Sports Events
By Chris Robb
ABOUT THE BOOK
Step behind the scenes through the eyes of Chris Robb, a 30-year veteran of the Industry, with experience across four continents and major events such as the Sydney Olympics and some of Asia's largest Mass Participation events.
This book is written to serve as a resource for anyone interested in the mass participation sports industry - from the employees of major industry players through government agents to sponsors, broadcasters, students, participants and charities.